Frontlist vs. Backlist Marketing: How Indie Authors Can Maximize Book Sales at Every Stage
Discover strategic ways indie authors can effectively market both new releases and long-standing titles to boost book sales and sustain reader interest.
Business / Finance / Strategy8
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Why Indie and Bestselling Authors Are Moving to Substack: The New Frontier for Direct Reader Engagement
Explore why both indie and major bestselling authors are migrating to Substack for unparalleled reader connections, creative freedom, and financial independence.
Crafting Covers That Convert: An Indie Author’s Strategic Guide to Captivating Book Cover Designs
Discover the market-driven approach to book cover design that successful indie authors use to attract readers, boost clicks, and increase sales.
Unlock Your Author Brand: How Indie Authors Can Win Readers and Boost Book Sales
How do you get readers to buy your books? Almost every author I speak to wants to know the answer to this question—really, it's one every author has asked at some point in their career. All the book marketing tips in the world can't offer...
How Indie Authors Can Build Audience Engagement with Platforms They Actually Own
In a world of sudden TikTok bans, Facebook freezes, and constant shifts on social platforms, authors can't afford to rely solely on third-party systems for audience engagement and revenue. While direct sales can be effective, this approach isn't feasible for everyone. Indie authors require solutions that...
Navigating Retailer Frustrations: How Indie Authors Can Future-Proof Their Publishing Business
Self-publishing platforms transformed the publishing industry landscape dramatically in the early 2000s. Since their emergence, independent authors have leveraged global accessibility to fortify the indie author ecosystem. The Center for Media Engagement at The University of Texas at Austin characterized these changes as the democratization of publishing, highlighting how authors...